Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, Luke Burgis, attempts to expand the scope of Girard’s paradigmatic philosophy beyond the perimeters of an exclusive club of acolytes – that include the likes of serial entrepreneur and multi-billionaire, Peter Thiel – and succeeds beyond the wildest of imaginations! Girard may as well go down in history as the most underrated philosopher responsible for unearthing the most consequential theory of human desire in the 21 st century. However the concept of human desire was lent a groundbreaking and pioneering flavour by the French historian, polymath and philosopher Rene Girard. Hence a ‘conspicuous’ attempt at ‘keeping up with the Kardashians’. More specifically it refers to luxury goods or services to publicly display one’s wealth or status. This term explains the practice of consumers purchasing goods of a higher quality/greater quantity than is necessarily practical. The Norwegian-American economist and sociologist, Thorstein Veblen coined the term, “conspicuous consumption’.
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